[Notic] Kim Hyun Joong’s Dramas

Credit : aprilstarr@emprezz.com
       If you have been pining for Kim Hyun Joong ‘s next drama(s) after Playful Kiss, look not far and wide. Hyun Joong’s commercials are mini dramas by themselves.

       Hyun Joong was born in an era where commercials is a field experiencing innovations. As far back as 1988 advertising went up one notch up after static and traditional advertising in-your-face were found no longer catching the attention of television viewers.Pacific Bell had a long running commercial in episodic stories aimed as the management claim “de clutter” the myriad of promotion of products and services bombarding viewers. Eventually,viewers revolted against all the assaults they persistently receive by switching channels.

       TV ad makers long terrorized by the tyranny of the remote had to think of novel ways to reach out to jaded potential buyers. Ponds’ commercial acted by Asian actors shown in the Philippines and elsewhere in 2007 was a four part very short episodes depicting a love story.They were commercials to look forward to with their storyline rivalling TV dramas. In 2009, the mini dramas of Sprint,shown in the US did spin-offs from two popular TV series,Desperate Housewives and Two and Half Men.

       Commercials nowadays have compressed story lines, uncluttered scenario, product placement strategically placed and timed (very short),with creative story lines that comes with your Kdrama viewing in the internet sites. Are you annoyed ? Well,what did you expect since you have shifted your viewing habit -sponsors’ going to follow wherever you go. All the while you think your viewing addiction can be satisfied for free and you wonder how these online sites make money? The Internet and social media sites have challenged the dominance of television for our attention. Commercials ever reacting to these changes will be around in many novel ways for as long as there are products and services to sell.

       Kim Hyun Joong has been dubbed King of commercials. And rightly so as an immensely popular celebrity not only in South Korea but also internationally.He reigns in the “new” commercial era.He is the face and body that invited you and persuaded you to taste,partake,experience the promise in the following commercials of Coupang, Welcome to Seoul, Samsung card series, Cell phone, Tony Molly and Face Shop, Lotte Duty Free, Chicken, noodles, Basic House, HangTen, Heatfact and other name brands of clothing apparels past and current,jewelry, beverage DK and others. It is also now reported that his various new commercial endorsements are under negotiation. High value recognition an important requirement to be an endorser is also attested by his winning three solid years,2009, 2010 and 2011 in the Yahoo Search Award. This year he was a Grand Slam winner of 4 major awards -Most Buzz solo artist in Korea,Hongkong,Taiwan and Asia that showed the wide geographical radius of the extent of Hyun Joong awareness and charm.

       Hyun Joong’s commercials have interesting context and stories whether he is alone or partnered with known celebrities like Lee Na Young, Yoon Eun Hye, Park Min Young, Park Sin Hye, Uee, Seohyun, Lee Min Ho, Choi Kang Hee,Yoona,Shinae, Park Bo Young and others.Remember his funny cellphone commercials with Uee and Lee Min Ho? His cute ones for Coupang? Recall his family oriented tourism promotion as himself for Seoul? Who could recover with that boyish Hyun Joong playing hide and seek with his bed cover ad? Or the beautiful Hyun Joong asking if it is because he is a recognized person that he is being given a discount with his card, and the perplexed cashier asked, “who are you?”

       So pine no more and anticipate Hyun Joongs ‘s mini dramas,err, commercials. Wouldn’t it be nice if his commercials are shown while we watch dramas online?

       Suggestion : those who miss him terribly,who doesn’t? please be kind enough to put in one video all his past and present commercials. And while you are at it,you can also invent a storyline with matching dialogue to go with the video.Thanks in advance for uploading in YT

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