The singer has become the second Korean star to endorse a Japanese cosmetic company, coming just behind Jang Geun Suk.
His first CF was released on February 23rd, and it’s easy to see why the public holds a soft spot for the handsome singer. Kim Hyun Joong looks almost ethereal dressed in all white, and asks in his gentle voice, “Would it be okay to like you?”
Check out the CF, behind-the-scenes footage, and his interview below!
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