Kim Hyun Joong for AEON Heat Fact

heard the news yet?
or saw wuri HJ rubbing his cheek oh-so-lovingly on that sheep?

blog.daum.net/elley0606

blog.daum.net/elley0606

blog.daum.net/elley0606

blog.daum.net/elley0606

blog.daum.net/elley0606

blog.daum.net/elley0606

blog.daum.net/elley0606



or watched the HJ for AEON Heat Fact CF yet?


2011.09.13 | HJ in HeatFact

credit: Thejoonjoong @YT


my eyeballs nearly popped out when i read the YT clip title… omo, HJ in Heat..?!!! then please send his dearest princess noona to the rescue, wakakaka!
yea, seems like AEON is trying to borrow strength from wuri HJ to sell some winter apparel!


not sure how much you know, but the competition for thermal undies to beat the winter heat is kindda a rather big deal in japan. believe not many will argue with me if i say the market leader for quite many years is Uniqlo, especially with their Heat Tech range. lightweight and soft-comfy and yet still able to keep cold bodies warm! (yes, ‘unfortunately’, i’ve been a Uniqlo customer for years… love love love their cashmere range released every fall/winter…)
on the other hand, although AEON is probably the second largest apparel company in japan, it just lacks the finer touches of uniqlo. i think THIS ARTICLE had it down pat. whilst AEON‘s counter-offer-product, Heat Fact (how unimaginative!) is being sold at places at Jusco, Uniqlo is really more like the GAP of japan. a tad classier, perhaps?
i think AEON too knows where it stands, as it tends to launch look-alike or even sound-alike products to Uniqlo and ten price ‘em some 20% lower.
wanna know if japan agrees with me? read THIS.

blog.daum.net/elley0606



but but but… this KHJ (trump?) card might just work, i think. seriously, i really really really think he’s now at a stage whereby he can actually make or break a product like AEON‘s Heat Fact. wanna bet?
Heat Fact is actually a range under AEON‘s house brand, TOPVALU. they’ve already shot a couple of CFs. this one that you’ve just watched has started its broadcasting run from today 13th sep), and seems like there’s gonna be another CF to start airing (in japan, of course) from early october.
and oh, HJ is also slated to make an appearance at AEON‘s Heat Fact Launch event happening at Roppongi Hills on 20th sep (tue).


anyway, just in case anyone’s keen to learn more about AEON… they’re more than just apparel, and have other fairly diversified businesses too. you can read about AEON’s HISTORY and also AEON’s GROUP ACTIVITIES.
as lifted from ITS OFFICIAL SITE…
Aeon* is a retailing group of 180 companies united by a strong management base and globally advanced merchandizing and logistics processes. With retailing as its core, the Group operates lifestyle-enhancing retail and a variety of other services, from general merchandise stores and supermarkets, to fashion-conscious specialty stores, fi nancial services and amusement facilities.
In our home market of Japan and in a growing network in China and Southeast Asia, Aeon stores, goods and services are characterized by customer partnerships at the community level, and our commitment to total customer satisfaction at all times.
Note: “Aeon” or “the Group” refers to the pure holding company Aeon Co., Ltd. and its 155 subsidiaries and 24 equity-method affiliates as of February 28, 2011.